LogoBuyers’ Holiday Gift Guide

Posted by Jeffm

Shopping and merchandising go hand in hand. Our merchandising and web teams strive to provide you with a great web experience along with valuable content on custom sportswear, and the design and buy process, so that you get the most value out of your purchase.

Our LogoBuyers’ Shopping Guide offers you the information you need to buy custom sportswear.

Of special interest to companies and organizations that want to buy custom employee gifts this Holiday season is our LogoBuyers’ Custom Gift Guide. Learn how to buy custom embroidered blankets, custom bath robes, custom knit caps, and more.

Buy Custom Employee Gifts

See Our Holiday Sales of the Month Here

Think Pink! Show Your Support For Breast Cancer Awareness

Posted by Jeffm

Think Pink & Breast Cancer Awareness
LogoSportswear continues to support breast cancer awareness through our Logo GiveBack™ program. Leading up to October we have donated Logo products to organizations supporting breast cancer awareness. If your organization is a registered non-profit, charity or worthy cause, we encourage you to apply for the award.

Our pink shirts and pink sportswear is available in a variety of fabrics and styles. From the roses in the garden, to the sidewalks of Paris and New York, pink continues to represent femininity and the fight for breast cancer awareness.

Browse Our Breast Cancer Awareness T-shirt Designs

Fall Is In The Air. More Custom Jacket Choices.

Posted by Jeffm

Today we launch our new, Fall custom jackets and custom warm-up lineup.

custom jackets

This season we offer more jackets, more brands, and more decoration options than ever before. And of course you will always get low prices and fast turnaround–without minimum or setup restrictions.

If you work outside and need weather and safety protection we have your custom work jackets covered. We have heavyweight, custom work sweatshirts and custom safety clothing and custom reflective vests.

This year’s trend in the work market is for companies to upgrade to high quality brands that last during the rigors of work. Our custom Carhartt jackets offer a great opportunity to co-brand your logo with the Carhartt brand.

Selected As One Of The Fastest Growing Technology Companies

Posted by Jeffm

Fastest Growing Technology Companies

We are excited to hear that LogoSportswear was selected as one of the fastest growing technology companies by both Inc. Magazine and the Connecticut Technology Council.

As I have said before, we are far from an overnight success having been a pioneer on the web for the last sixteen years. Instead we have built our company the old-fashioned way, satisfying customers one at a time, through great service, innovation, and continuous improvement.

Our company’s growth has ramped up especially over the last five years as we have made aggressive development investments to our on-demand apparel technology platform and Online Design software. In the last five years along, over 4 million designs have been created by visitors on our sites using our Online Designers.

These awards are a tribute to our dedicated employees and their commitment to our customers’ satisfaction.

The 2011 Marcum Tech Top 40

The Connecticut Technology Council (CTC) and accounting firm Marcum LLP added LogoSportswear to the 2011 Marcum Tech Top 40 list of the 40 fastest growing technology companies in Connecticut. Our company got recognized under the New Media/Internet/Telecom category.

The Inc. 500|5000 Fastest–Growing Private Companies In America

Once again we also made the Inc. 500|5000 list of the fastest–growing private companies in America. This is the third consecutive year we have made this list.

Improve Performance When You Work & Play Hard Outdoors

Posted by Jeffm

More and more people who work outdoors or participate in recreational activities realize the benefits of wearing performance sportswear. Moisture wicking polyester fabric wicks keeps you dry and gives you more energy–for longer periods of time.

Landscapers, painters, roofers, carpenters and other outdoor workers can improve energy and performance and can become walking billboards for their companies by customizing our wicking, dry performance t-shirts.

Sports and fitness enthusiasts already know the benefits of moisture wicking dry performance wear. Our Dry performance shirts, polos, and team uniforms are mostly made of polyester yarns and are engineered to wick moisture and transport it to the outside of the fabric.

To decorate your polyester shirts, traditional screen printing or cad printing covers fabric with ink or film, making it difficult for air or moisture to pass through. Dye sublimation printing, on the other hand, maintains a fabric’s ‘wicking’ characteristics.

Sublimation printing penetrates the fibers of the fabric when heated. After the heat is removed, the polyester molecules will close and permanently trap the sublimation dyes. The image gets indelibly transferred to the polyester garment. When the fabric cools the fibers close and permanently retain the brilliant color of the sublimation dye.

One important note is that dye sublimation does have limitations in that it only works with light colored shirts and can not be used for designs that require white printing.

Dry Performance Polos

Dry Performance Sports Apparel

Celebrate Mass Customization and Custom Week

Posted by Jeffm

The Mass Customization trend is building across the internet and next week LogoSportswear, in conjunction with other companies that offer custom products, will raise awareness and promote the benefits of personalizing products during Custom Week 2011, June 6-11.

Mass Customization

It is great to be able to mass customize a whole variety of products that include sportswear, food, jewelry, cars and mattresses. Forrester Research just issued a report titled “Mass Customization is (Finally) the Future of Products.” It won’t be long before customers will demand some degree of personalization from every product they purchase.

CustomWeek2001

Not only has technology allowed LogoSportswear to deliver the most custom sportswear choices, we continue to expand our product assortment like custom Ipad sleeves, custom grocery bags, even custom QR code t-shirts, for customers to design online and personalize.

During Custom Week we will be offer a 10% coupon plus Free Shipping on orders over $100. (redemption code: customweek). At the CustomWeek 2011 site you can also benefit from other discounts on mass customized products and enter a sweepstakes game with a prize package.

The Significant Rise Of Custom Apparel and Cotton Prices

Posted by Jeffm

The last two decades have seen a steady decline in apparel prices. However that has changed quite quickly.

Raw material shortages, rising labor costs and increased consumer demand, have converged to create a perfect storm that is resulting in higher apparel prices.

A global shortage for cotton and other fiber commodities has hit the apparel industry. While no one wants to pay more for custom apparel there will be a “new normal” in apparel pricing in 2011—from Walmart, to the Gap, to LogoSportswear’s suppliers.

“Cotton Shortage = Pricey T-Shirts And Jeans” (CNN/Money, September 9, 2010)

“Gap, Wal-Mart Clothing Costs Rise on ‘Terrifying’ Cotton Prices”
(Bloomberg Business Week, November 15, 2010)

The Cotton Crisis

Severe weather played havoc on the cotton crops in 2010. China, the world’s top producer and consumer of cotton, experienced a severe drought that forced it to double its cotton imports in the first eight months of 2010. In August 2010, Pakistan’s Indus River flooded to levels unseen in the country’s history, and 30 percent of the cotton crops were destroyed. And here in the U.S., domestic cotton supply (more than 80 percent of which is exported) dwindled as farmers switched from cotton to more lucrative crops such as soybeans and peanuts. With raw materials comprising anywhere from 25-to 50-percent of a garment’s cost, apparel suppliers are now passing along these costs.

Labor costs have also played a significant role in price increases. decisions. In the USA Today article “U.S. Prices Could Rise With Chinese Workers’ Salaries” labor can comprise up to a third of all production expenses in the textile industry.

Labor expenses are rising dramatically. There has been a concerted effort to raise labor costs in some of the big garment producing countries such as Bangladesh, Vietnam and China. And there has been a significant increase in benefits, which comprise roughly 36 percent of Indian wages and 27 percent of Chinese wages.

A New Pricing Paradigm

If raw materials make up 25 to 50 percent of a garment’s cost and labor adds another 30 percent, then there’s only 20 to 45 percent of the price available to cover transportation, product safety testing and any other incremental costs—and that’s before a profit margin is factored in. Clearly, suppliers have little room to absorb rising costs and have no other choice but to increase prices.

It is clear that this roller-coaster price scenario for raw materials and labor costs will certainly increase the cost of custom apparel in the United States. But we must remember that for many years we have enjoyed steady or declining apparel costs. Now supply and demand will dictate what we pay for our apparel. While no one wants to pay more for custom apparel, our customers will have to be accustomed to the “new normal” in pricing, be it Walmart, the Gap, or LogoSportswear’s suppliers.

People love custom apparel and this is not going to change. No one likes price increases, but custom apparel will continue to maintain a very strong position as a preferred means of branding, advertising and personal expression. Buyers should continue to look at custom apparel as an investment.

Blog Source: January 11, 2011 Promotional Products Business Magazine