Season’s Greetings

Posted by Jeffm

I would like to extend my sincere thanks to our customers, employees and partners who have made this our best year ever. Wishing you success and happiness in 2011!

The Mass Customization Trend

Posted by Jeffm

Henry Ford built a car that the average worker could afford and to accomplish this he created the mass production model. Ford once said “that people could have their Model T in any color they want – so long as it’s black.” A century later, this one size fits all model doesn’t satisfy today’s customer.

Back in 1995 when I started LogoSportswear I realized that sooner or later the forces of computer design, e-commerce and digital printing would enable custom sportswear without minimums or setups. And every year since, the promise of this new business paradigm, often called Mass Customization, has grown to fruition and allows us to deliver more and more custom sportswear choices with near mass production prices and efficiency.

The mass customization trend is happening across all industries. Examples include Dell’s made-to-order “personal computers,” Mini Cooper’s mass customized cars, and you even create a custom mattress by choosing the materials, softness, dimensions, and features for a personalized experience.

The Wall Street Journal discusses the mass customization trend in article today called “The Rise of Holiday Me-tailers.”

New Video: Make Money & Sell Custom Apparel at

Posted by Jeffm

Our Share & Sell™ shop building service empowers companies, teams, schools, sports leagues, and booster clubs to Design, Share & Sell tshirts online using our Online Designer and e-commerce tools — all with zero costs and zero inventory investment.

Take a look at a new video we produced about how to set up a Share & Sell shop.

You can join over 5,000 other shop owners and design and sell tshirts online.

Our video highlights how to set up shop. To see the video click here YouTube link.

Why Dye Sublimate Dry Performance Sportswear?

Posted by Jeffm

Most companies in the promotional products industry struggle with custom apparel merchandising. They lack the in-house design and production know how that enables us to offer more custom sportswear choices, without minimums and setups.

It takes apparel FOCUS to keep up with market trends such as new styles, fabrications, decoration options and online design/merchandising technologies. That is why we are considered a leader in our industry.

A big trend today in active sportswear is dry performance or moisture management apparel. Dry performance t-shirts, polos, team uniforms, etc are mostly made of polyester yarns and are engineered to wick moisture away from the skin and transport it to the outside of the fabric. These products keep you cool and dry. We offer both compression and loose, relaxed dry performance wear.

Traditional screen printing or cad printing covers fabric with ink or film, making it difficult for air or moisture to pass through. Dye sublimation printing, on the other hand, maintains a fabric’s ‘wicking’ characteristics.

When sublimation dye is placed next to polyester and heated, the polyester molecules open. The sublimation dye turns into a gas and then penetrates the fibers of the fabric when heated. After the heat is removed, the polyester molecules will close and permanently trap the sublimation dyes. The image gets indelibly transferred to the polyester garment. When the fabric cools the fibers close and permanently retain the brilliant color of the sublimation dye.

dye sublimation jerseys and sportswear

Dye sublimation is permanent and becomes part of the fabric. It makes a t-shirt or jersey a light weight, breathable feel and rich, long lasting, brilliant full color. We GUARANTEE that it won’t ever crack or peel.

One important note is that dye sublimation does have limitations in that it only works with light colored shirts and can not be used for designs that require white printing.

Dry Performance T-shirts

Dry Performance Polos

Ladies Performance T-Shirts

Sublimated Jerseys and Sublimated Team Uniforms

Turn Your Team Into “PTPers” This Basketball Season

Posted by Jeffm can make your team look like PTPers (prime time players for those not familar with Dickie V). We offer the most custom basketball uniform and team decoration options on the web. Use our online Team Uniform Designer to conveniently design, proof and order uniforms-without minimums or setups!

custom basketball uniforms and custom jerseys

Choose from top brands including Russell Athletic basketball uniforms, Teamwork basketball uniforms, and, new this season, custom Alleson reversible basketball uniforms.

We normally print your custom basketball jerseys but we also offer specialized decoration like sewn on twill and sublimated basketball uniforms, a process that offers great color vibrancy and endless placement combinations. More news about our new sublimation printing capabilities soon.

Let our sales consultants help you this basketball season. Call 877-535-5646.

Team Appreciation Shout Out

Posted by Jeffm

Today we are celebrating Employee Appreciation Day. On behalf of our managers, we want to thank our employees for their hard work, dedication and caring attitude. You have helped make 2010 another record year.

We are bringing in lunch and offering all team members a free shopping spree from our Outlet. Each employee was also given this tackle twill decorated, hooded sweatshirt–sewn by our embroidery department to commemorate our fifteenth Anniversary.

sewn on twill sweatshirt

I also wanted to share a nice testimonial for our Logo GiveBack program.

This past October 2 was LIVESTRONG Day, an event held at LiveStrong HQ and attended by staff, volunteers, partners, donors, and survivors as part of global awareness day to raise awareness and support the fight to improve the lives of people affected by cancer.

LogoSportswear supplied custom fan jerseys for the event. The date 10/2 had special significance. We donated yellow and black jerseys with the numbers 10 (on the front) and 2 (on the back) to wear in support of the mission.

New Videos To LogoSportswear’s YouTube Channel

Posted by Jeffm

As we approach the Holiday season, our embroidery department gets super busy helping our customers design embroidered LogoSportswear.

To better educate you on all the embroidery possibilities, we have added a new video detailing the different types of custom embroidery we offer using our Online Designer. The video covers small format and full back embroidery as well as sewn on applique embroidery.
Online Embroidery Design Video

We work hard but try to have fun too! Over the summer Amanda, our social media coordinator, choreographed and filmed some great Connecticut dancers showing their dance moves to our theme song “The Logo Shuffle.” Today we are happy to unveil the Logo Shuffle Music Video. Special thanks to LogoSportswear employee Sotorios, for writing and performing the song, and to all the enthusiastic dancers
who came out and shared their talents to make the video come to life.

Don’t forget to subscribe to stay updated on all our videos.
Visit the LogoSportswear YouTube Channel.

New! Full Back Embroidery and Sewn On Twill For Custom Jackets

Posted by Jeffm

Fall is in the air now is a good time to be on the lookout for new custom jackets for your next outdoor events. This season our site is stocked full of fashionable custom jackets, sports jackets, and work jackets.

Though our jackets meet the highest quality standards, it’s the jacket decoration that makes your logo or design come to life. Until now we have only offered small format embroidery online design. Today we introduce a new full-back embroidery/twill option for custom jacket backs. Best of all you can design your jacket back inside our online designer.

full back embroidery

Now you can turn your team into walking billboards–large, full-back embroidery/twill will make your jacket stand out. You can upload your logo or design and we will convert it into full back, three-dimensional embroidery. This premium process is stitch intensive and more expensive than small format but well worth the price.

There are no minimums and we eliminate any custom logo setup charge if you purchase just six of the same custom jackets. Provide embroidered jackets to your staff and show how much you care about them.
Custom Jackets and Embroidered Jackets

Custom Work Jackets

Custom Sports Jackets

Get On The LogoSportswear Social Network

Posted by Jeffm

You can now follow LogoSportswear on your favorite social networking sites. Every day we share ideas, announce new products and make new friends on Facebook, Twitter, and other social media.

Our Facebook Fan Page is a great place to join in on conversation about online design and mass customized school, team and LogoSportswear. Our page features LogoFans’ photo albums and customer Share and Sell designs. Staying updated with LogoSportswear is as easy as logging into Facebook and clicking the “Like” button on our page.

If quick updates are more your fancy, find us on Twitter. Tweets about customer Share and Sell stores, t-shirt designs, and more will keep your feed lively all day long. Our Twitter page is also a great place to turn for answers to questions about our products, services and company.

Both fun and instructional videos are being created weekly and to see our latest videos head over to our YouTube Channel. By subscribing to our YouTube channel you can be the first to know when we upload new videos. Feel free to share our videos with your friends.

New! Design Online Life Size, Custom Wall Prints

Posted by Jeffm

Use our design templates or turn a favorite photo or image into life-size artwork with full color custom wall prints and custom wall stickers. These wall prints are digitally printed on a durable adhesive fabric and can be applied quickly and easily to almost any smooth and dry surface. It can even be removed and repositioned over and over again without ripping or wrinkling. Fast turnaround, custom wall prints ship In 6-Days or Less. FastTrack in 2-3 days.

Great for creating life size sports poses or action shots, these can be used in homes, stores, team locker rooms, gymnasiums, and game rooms.

custom wall prints

We have applied our custom wall prints throughout our headquarters here in CT. We have printed website logos, our 15-year Anniversary crest and daily inspirational slogans and reminders for our staff.

Custom Wall Prints

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