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Custom Banner Sign Tips

Vinyl Cut Custom Banners

Digital Full Color Banners

Sports Signs Banners

Introduction
Digital Full Color Banners
Cut Vinyl Banners
How Are Banners Priced?
Custom Banner Design Tips
Chart To Consider Banner Viewing Distance
Banner Installation

Introduction

For over ten years, LogoSportswear has been making all types of custom banner sign sizes, colors and shapes. Some of the key questions to consider when purchasing a banner are what type of banner do I need? What are the factors that determine the size of the banner needed? And how do I install my banner?. We examine these questions and offer you information about the basic banner types we offer: Full Color Digital Banners or Cut Vinyl Banners.

Full Color Digital Banners

Full Color Digital Banners
Full Color Digital Banners

It used to be too expensive to print full color on large formats like banners. Digital printing technology has spawned new cost effective ways to print full color banners and achieve maximum impact. Our digital printers provide great color resolution at a reasonable price. Our state-of-the-art digital printers print your graphics in large formats and at sharp resolutions.

If you would like to have computer generated artwork or photos reproduced or want to offer multiple colors this process is for you. According to Marketing Insights, color increases visibility and recall by up to 40%. For digital full color banners, artwork can be supplied in bitmap images at the size you wish the banner to be in a resolution of 150 dpi or higher. We also have banner backgrounds and photo clipart that is available for you to combine with text to make your full color banner sign stand out.

Cut Vinyl Banners

Cut Vinyl Banners Cut Vinyl Banners

Generally for basic banners needs, cut vinyl banners can give you your best bang for the buck. Using your vector artwork or using our layout designers, you'll be assured that this custom vinyl banner gets noticed. Computer cut vinyl banners are "adhesive backed vinyl stickers" cut into a particular shape. A computer plotter is used instead of templates or dies and cuts adhesive vinyl using the computer cutter. The lettering/graphics are then transferred by hand and applied to the vinyl banner material.

If you are looking to do a banner with basic text and one of two colors then this banner can be the least expensive. For vinyl-cut graphics, artwork will be made into vectors (i.e. outlines, curves). We prefer artwork in this format. These files are often are created in CorelDRAW or Adobe Illustrator and have file extensions such as .eps, .ai, and .cdr.

How Are Banners Priced? Simple vs. Complex Designs

One of the first things you need to know about banner making is that size matters - the larger the banner the greater the expense! There are different methods of banner making where the quantity made or the complexity of the artwork will determine whether digital or cut vinyl is most cost effective.

We sell digital full color banners by the square foot. For cut vinyl banners, our simplified custom banner and sign pricing system breaks down lettering and sign pricing between simple and complex designs. Simple designs are generally basic lettering and one-color signs while complex designs include a logo or graphics and can be up to 3-colors. Choose the simple or complex option appropriate to your graphics need and then proceed to checkout. For vinyl-cut graphics, artwork will be made into vectors (i.e. outlines, curves). We prefer artwork in this format. These files are often are created in CorelDRAW or Adobe Illustrator and have file extensions such as .eps, .ai, and .cdr.

Custom Banner Design Tips

One of the more difficult creative challenges is designing a vinyl banner from scratch. We can help you overcome blank page syndrome when it comes to creating a memorable custom banner design. The first and most important thing to remember is to abide by the K.I.S.S. principal. Since the primary goal of a custom banner is to grab the viewer's attention and then communicate a message, the vinyl banner should be readable and visually attractive.

The first step towards a great banner design idea is to know what you want to say. Don't forge into a design without a clear destination in mind. Write a brief description of your purpose and jot down a few things that will help you accomplish it.

Keep your custom banner design simple and legible. We recommend you generate ideas for you designs by visiting events and small businesses, browsing magazines, online clip art libraries (see above) - even searching the web for a key phrase description of what you want on your vinyl banner design.

In most cases, the farther away you can read your advertisement the better. Always ask yourself, "How far away will the banner be from the viewer?" For instance, if a Grand Opening banner will be on the front of a business with a large parking lot between the storefront and the street, the letter height must be large enough to be viewed by drivers on the street. Also, keep in mind that a driver only has about 1.5 - 3 seconds to read a message while in motion. Some good color selections are white with any dark vinyl color and yellow with black. The key is to choose colors that sharply contrast each other so as to leap off the custom banner design. If you're set on using dark combinations, like red on black, consider outlining the edge of your letters in white. This technique allows for separation between the colors and will attract your audience's eye much better.

Choose a shape that fits your vinyl banner design's intended concept. If you are designing a banner with long rows of text, then opt for a long rectangular sign to accommodate your lettering. Do not attempt to squeeze it all in on a square banner. Doing so will force you to use smaller letters and will result in a lot of wasted space. The same rule of thumb applies if your intended custom banner design requires several short rows of text, one on top of the other. In this instance, opt for a sign shaped to fit your lettering.

One final piece of advice is to not get carried away with information overload. Remember the K.I.S.S. principal and give your audience only the details they need. The more you try to squeeze into your design, the more it detracts from the sign's effectiveness.

Want To Find Clipart For Your Custom Banner & Vinyl Banner?

You get access to over 1 million pieces of clipart and photos searchable by category or keyphrase. You can have the clipart or photo image decorated on our LogoSportswear and Logo'd products.


  Keyword: 

   



Turn any thought into the big idea. Use our sketch form as a tool to pull your copy and sign ideas together.

Chart To Consider Viewing Distance

Banner size depends on factors such as limits on the amount of space available, distance from the intended reader (see our visibility /readability chart), and banner budget.

Always ask yourself, "How far away will the banner be from the viewer?" For instance, if a Grand Opening banner will be on the front of a business with a large parking lot between the storefront and the street, the letter height must be large enough to be viewed by drivers on the street. Also, keep in mind that a driver only has about 1.5 - 3 seconds to read a message while in motion. The chart below will help you determine the correct height vs. viewing distance.

Banner Sign Size Chart

Banner Installation

Our banners come with attached grommets every 2 feet along their width so you can securely mount them to a variety of surfaces. You can either mount your banner directly to a wall using screws and washers, or you can run a rope through the grommets and attach your banner to two poles. If you are in an extremely windy area, be sure to secure the banner through all of the grommets. Banner And Sign Track Kit can be purchased separately. This Banner Trak eliminates sagging and keeps banners straight and true. Custom Banners

Outdoor banners can be fastended against a building with screws and washers through the grommets. Against a chain link fence, fasten through the grommets with nylon ties or wire. To tie between posts or trees, thread stitched rope threaded through entire banner length so that you can tie up and install by pulling on the rope. Indoor banners in most cases are easy to install, as they are placed in locations where they are viewed close up. For permanent indoor digital print banners installations, wall mounting is a relatively simple process. You can wall mount their banners by use of woodscrews through washers and grommets. Temporary installations are very common for indoor banners and include tradeshows, sporting events, and career fairs. Hook and loop velcro fastener can be installed on your banner to make a simple and easy install. S-hooks are used to hang temporary banners from above, with preinstalled grommets. Additional temporary banner installation options include pole pockets with wood dowels or PVC rods.

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