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Tips To Improve Your Company Identity

Tips To Improve Your Company Identity

Your company identity is a collection of all you have told your customers, directly or indirectly, about your company. Corporate identities are visual shorthand, an expression of an organization's personality. A coordinated identity helps establish your company firmly in the minds of customers and gives them a lasting impression of the quality they can expect from you.

With the New Year upon us, there is no better time to review your corporate identity. A company identity starts with your logo. It should be a simple, easily remembered icon that represents something unique about your specific business. Use your logo to make and reinforce a statement about what makes your business special.

Ease of use is very important. Use a simple design style that doesn't require expensive print, foil or processes to look good. For instance, check for ability to "scale down" the image for reproduction in newspapers or photocopies. It should be effective both in color or black and white and translated well onto different media and products.

Once you have established a logo, make sure you use it at every chance. Blend it thoroughly into everything you do. . Has your area code changed? Have you recently added a domain name? Make sure that web address is front and center on forms, LogoSportswear and promotional products that you use every day.. Take a quick inventory of your forms and products--even the smallest companies have quite a few. Are they consistent? Are they easy to use? Do they serve a purpose? Do they take advantage of this opportunity to communicate with your customers?

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