Imprinted promotional products usually bear a logo, slogan or saying, known as the imprint. There are
many different ways custom promotional products can be imprinted, depending on the material from which
it is made. Some common methods of imprinting include printing, screenprinting, embossing, embroidery,
hot stamping, pad printing, etching, engraving, die-casting, etc. The message itself can be as simple
as a company logo or as complex as a mission statement. Because custom promotional logo items are
generally purchased in quantities, they usually cost less than the recipient thinks they do, giving
them a higher perceived value.
There is really no limit to the type of imprinted promotional productsthat can be used to communicate a
message. Promotional logo items include calendars, mugs, pens, T-shirts, bumper stickers, key tags,
etc. Our professional sales consultants are here to help you get the most bang for your promotional
logo item buck. Call us at 877-535-5646 for ideas for your next event.
Tips To Create An Imprinted Promotional Products Marketing Plan
Once you have created your company's overall sales and marketing plan, you are now ready to build your
imprinted promotional products plan. Americaís smartest companies use imprinted promotional products to
stay ahead of competition.
There isnít any other advertising medium that is as misunderstood as imprinted promotional products. When
compared to other advertising mediums, promotional products will often produce better results than radio,
television, newspaper and outdoor advertising and it is an extremely low cost, effective way to reach your
Imprinted promotional products will move suspects down the sales funnel into motivated prospects. These
can help you raise your brand awareness and create buyers with a logo product bearing your targeted message.
If your company is growing, hiring, celebrating, changing, moving, building, opening or launching nearly
anything and work with us to plan an effective campaign that employs creative imprinted promotional products
designed to get the results you are looking for.
Once you have your marketing calendar put together, look to use imprinted promotional products to achieve the
highest potential impact with many of these activities:
- Attracting, hiring and retaining the best staff
- Rewarding and motivating a sales staff to peak performance
- Motivating prospects to try your products and services
- Thanking new customers and loyal clients
- Doubling the results of your next mailing or attendance at a trade show booth
Imprinted Promotional Product Offer Maximum Exposure At Minimum Cost
How To Determine The Value Of Custom Promotional Products
How Custom Promotional Products Can Be Used?
Imprinted Promotional Product Glossary
How Cost-Effective Custom Promotional Products Are?