Posted by Jeffm
The Summer Olympics begins Friday, July 27. Sponsors are beginning to now launch marketing campaigns that co-brand their logos with the most prestigious sporting event in the world. We were flattered and excited when Coca Cola, the official worldwide soft drink sponsor of the 2012 Olympic games, came to LogoSportswear to embroider caps for their VIPs.
Coke’s management selected custom Adidas caps with three different embroidered, Coke logos co-branded with the Olympic rings.
Adidas is the official sportswear partner of the Olympics and the sponsor/outfitter of Team Great Britain.
Coca Cola was thrilled with the finished caps. We think the recipients of the caps will be too!
As a side note, the sneaker wars will be front and center during the Olympics. Nike will also be very visible. Nike is the official outfitter of the US national team.
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